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African Market Size Calculator

Build TAM, SAM and SOM from customer-count and ARPU evidence you can defend. Every market, accessibility, share and growth assumption remains visible.

User-verified inputs No stale FX conversion 5-Year Projection Pitch Deck Ready
Market Parameters
Enter a current, sourced count. Do not substitute the whole population unless every person can buy the product.
% of TAM you can actually serve
Your evidenced share of SAM, not a default benchmark
Market Size Results
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TAM — Total Addressable Market
All potential customers × ARPU
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SAM — Serviceable Addressable Market
TAM × accessible market %
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SOM — Serviceable Obtainable Market
SAM × your market share target
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TAM Customers
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SOM Customers (Year 1)
FAQ
What is TAM SAM SOM?

TAM is the revenue opportunity if every customer in the defined segment bought at the entered ARPU. SAM applies the portion your model can serve. SOM applies the share you are planning to win. Each is an estimate, not a market fact.

How do I pick a realistic SOM for an African startup?

Use evidence from comparable sales, channel capacity, conversion rates, delivery constraints, geography and budget. Explain the time period and do not use a generic percentage as proof.

Which African markets are included?

The country selector labels the scenario; it does not supply demographic or economic data. Enter a current addressable-customer count from a source appropriate to your exact segment.

Should I present TAM in USD or local currency?

Use the currency in which the ARPU evidence is measured. The tool deliberately does not perform a hidden FX conversion. If you need another currency, convert using a dated rate and record that rate in your deck.

Evidence Checklist

Before publishing

Record the segment definition, customer-count source and date, ARPU source, service constraints, share rationale, growth source, and any dated currency conversion.

Pitch Deck Tips

How Investors Read TAM

  • Use a bottom-up approach (units × ARPU) for credibility
  • Reference your customer segment clearly — don't claim all internet users
  • Show the customer-count, ARPU and growth sources with dates
  • SOM should match your 5-year financial projections
Related Tools
→ Startup Runway Calculator → Startup Valuation Calculator → Unit Economics Calculator
Disclaimer: Market size estimates use publicly available demographic data and your ARPU assumptions. Actual market dynamics may differ. Verify with primary research and industry reports.
Market sizing workflow

Build a defensible market-size story before it enters the deck

Use country, industry, segment, ARPU, accessibility, market-share, and growth assumptions to estimate TAM, SAM, SOM, customer counts, and five-year market projection.

Local market-size estimate

Inputs and outputs stay in this browser unless you copy, download, print, save, or share them.

Primary task

  • Choose country, industry, target segment, and ARPU currency.
  • Set accessible market, target share, and growth assumptions.
  • Calculate the market size and review the projection table.

Result and export

  • TAM, SAM, SOM, customer counts, and five-year projection in the selected ARPU currency.
  • Evidence checklist instead of stale embedded demographic or FX claims.
  • Copy and TXT download actions for pitch notes; no PDF is generated.

Before you use it

  • Support ARPU and segment assumptions with current customer, industry, or public data.
  • Be conservative with SOM and explain go-to-market constraints.
  • Do not present estimates as official market research.

Assumptions and freshness

The tool supplies no demographic, FX or industry-rate dataset. Date and retain the sources behind every customer-count, ARPU and growth input before publishing a deck.

Report tool issue

Planning utility only. It is not an official filing, legal, tax, accounting, security, finance, platform, lender, or live-data service.