Samsung Newsroom South Africa said on September 22, 2026 that the Content Creator Awards, sponsored by Samsung, introduced two free Creator Labs focused on helping South African creators build more sustainable careers.
The first session took place at Workshop17 in Sandton on September 2 and drew approximately 150 creators. A second session followed at Workshop17 at the V&A Waterfront in Cape Town on September 11.
The programme covered monetisation, technology, creativity, industry trends and commercial opportunities. The official report also lists tax and legal compliance and financial management among the practical topics discussed with creators.
Samsung contributors discussed mobile production and AI-supported creative workflows. The brand session also stressed that collaboration decisions look beyond follower counts to audience fit, engagement, consistency and the quality of community conversations.
The Creator Labs are separate from the awards nominations already covered by AfroStream. Samsung says the training sessions precede the 2026 Content Creator Awards scheduled for October 17 in Sandton.