Two awards for a creator-led campaign
The 2026 Bookmark Awards results published on August 13 list 99c, Checkers and the Checkers x Dan Mace Christmas 2025 campaign with a Silver Pixel in Creator Marketing and a Bronze Pixel in Social Media Campaigns.
What Checkers and Dan Mace made
In its official campaign post, Shoprite said it gave South African YouTuber Dan Mace the keys to a Checkers Hyper for one night. The creator used the store as the setting for a Christmas film built in his own format, with the retailer describing the production as unscripted.
Why the result matters
The Creator Marketing recognition is a current industry signal for branded work that keeps a creator's storytelling format visible inside the campaign. The result confirms the award placement, not sales performance, audience growth or creator earnings, so AfroStream does not add those claims.
The official Bookmark Awards website and results identify August 13, 2026 as the event date. The official results and Shoprite campaign post were checked on August 16, 2026.