B2B widget distribution

Put AfroTools calculators on partner websites this week.

Accounting firms, HR and payroll providers, fintechs, schools, blogs, and business media can embed useful AfroTools calculators, keep attribution for free, or upgrade to white-label lead-ready widgets.

Request demo widget Open technical gallery

Free embeds are for distribution and backlinks. Widget Pro and custom builds are for partners that need branding, analytics, lead capture, setup support, or controlled attribution terms.

Copy a free widget now

Use this Nigeria PAYE example for a payroll guide, salary article, accountant resource page, or HR blog. Free widgets include an AfroTools badge and backlink.

  • Replace nigeria-paye with another widget ID from the technical gallery.
  • Keep the visible AfroTools attribution link on free embeds.
  • Use Widget Pro if you need white-label branding, analytics, lead capture, setup, or custom attribution terms.

Free widget snippet

Paste this into a page body. The loader is async and keeps the widget updated.

<div data-afrotools="nigeria-paye"></div>
<script src="https://afrotools.com/widgets/embed.js" async></script>

Packages to sell

Use the free widget as the door opener. Move serious partners into Pro or a custom build once they need branding, reporting, lead capture, or business logic that does not exist yet.

Free widget

For partners that will publish a visible AfroTools-powered calculator with attribution.

Free with badge and backlink
  • Public widget from the current AfroTools widget library.
  • Powered by AfroTools badge and backlink must remain visible.
  • Good for accounting blogs, HR guides, school resources, and business media articles.
  • No white-label branding, lead capture, analytics dashboard, or setup support included.

Widget Pro

For partners that want a managed widget package tied to a commercial outcome.

$99 to $299 per month
  • White-label or co-branded widget styling under agreed attribution terms.
  • Analytics snapshot for placement, clicks, widget use, and lead flow where available.
  • Opt-in lead capture for demo requests, quote requests, downloads, or partner handoff.
  • Setup help for CMS, Webflow, WordPress, custom HTML, and iframe fallback.

Custom widget build

For partners that need a calculator AfroTools does not already ship.

$1,500+ build
  • Custom rules, countries, fields, outputs, disclaimers, and partner CTA.
  • Embeddable version plus optional AfroTools-hosted public page.
  • Maintenance for rate updates, source changes, compliance notes, and reporting.
  • Best for payroll, fintech, school admissions, immigration, tax, duty, and business media workflows.

Who to pitch first

The strongest buyers already explain money, payroll, fees, taxes, admissions, or compliance to an audience. A widget turns that explanation into a useful action.

Accounting firms

Embed VAT, PAYE, invoice, import duty, or withholding calculators on tax guides and client education pages.

First offer: free VAT widget plus paid lead CTA for consultation requests.
HR and payroll firms

Embed PAYE, payslip, employer cost, minimum wage, leave, and social security widgets in salary content.

First offer: Widget Pro for a payroll resource hub with opt-in demo leads.
Fintechs

Embed loan, fee, remittance, savings, currency, and affordability calculators beside product education.

First offer: white-label widget with analytics and a partner quote CTA.
Schools and edtech

Embed GPA, WAEC, JAMB, IELTS, tuition, scholarship, and student loan tools on admissions pages.

First offer: custom admissions or scholarship calculator.
Blogs and business media

Add interactive utility to evergreen guides, newsletters, sponsored reports, and country explainers.

First offer: free embed for backlink, then sponsored or custom widget package.

Partner terms

These terms protect the free distribution model and keep the commercial upgrade clean.

Sponsor a tool Build a custom calculator Use AfroTools API

Attribution and backlink

Free embeds must keep the visible AfroTools badge and backlink. Do not hide it, remove it, style it to be invisible, block it in a noindex wrapper, or present the free widget as your own product.

No deceptive use

Do not use widgets in scam, misleading financial advice, deceptive lead capture, illegal offers, or pages that imply AfroTools endorses a sponsor without an agreement.

White-label needs approval

Changing attribution, adding partner branding, collecting leads, using custom formulas, or routing analytics to a partner requires Widget Pro or a custom widget agreement.

Calculation trust stays intact

Partners can sponsor placement or request a custom build, but they cannot buy misleading formula changes or hide source and disclaimer requirements.

How a pilot starts

Keep the first deal narrow: one partner, one widget or pack, one target page, one conversion event.

Pick the buyer and widget

Choose one audience: accounting, HR/payroll, fintech, school, blog, or business media. Match it to a public widget from the gallery.

Install the free snippet

Use the free code for proof. If the partner CMS blocks scripts, use the iframe option from the technical gallery.

Upgrade the commercial layer

Add white-label styling, analytics, opt-in lead capture, or setup support only when the partner wants a measurable outcome.

Expand into sponsorship or API

If the widget performs, sell a sponsored tool package, a custom calculator, or API access for deeper product integration.

Widget demo brief

Ask for a demo widget with a target page and buyer type.

Send the partner category, website URL, country focus, preferred calculator, and whether the partner wants free attribution, Widget Pro, or a custom widget build.

Request demo widget Email demo brief