Calculate selling prices from markup percentages. Generate price tables, understand markup vs margin, dynamic pricing for wholesale/retail/credit sales.
The AfroTools Markup Calculator helps business owners and traders determine the right selling price for their products. Enter your cost price and desired markup percentage, and the tool instantly calculates your selling price and profit per unit. Beyond simple calculations, this tool includes a markup table generator that shows prices across multiple markup levels so you can compare pricing strategies side by side. The dynamic pricing feature accounts for African market realities including wholesale versus retail pricing tiers, credit sale markups for instalment customers, and seasonal adjustment factors. Whether you are a market trader setting prices for the day, a wholesaler preparing price lists for retailers, or an e-commerce seller optimising margins, this calculator streamlines the process. It also shows the relationship between markup and margin — two commonly confused terms — so you understand exactly what percentage of your selling price is profit. Designed for entrepreneurs across Africa, it supports multiple currencies and pricing scenarios commonly encountered in Nigerian, Kenyan, South African, and Ghanaian markets.
Markup is the percentage added to the cost price to get the selling price (based on cost). Margin is the percentage of the selling price that is profit (based on revenue). A 100% markup results in a 50% margin.
The markup table generates a comparison showing your product at multiple markup levels (e.g., 20%, 50%, 100%, 200%). This helps you quickly compare selling prices and profit amounts across different pricing strategies.
Dynamic pricing accounts for common African business scenarios: different prices for wholesale and retail buyers, higher markups for credit or instalment sales, and seasonal adjustments for periods of higher or lower demand.
Yes. Enter your cost of delivering the service (labour, materials, overhead per job) as the cost price, then apply your desired markup to calculate the service charge you should quote to clients.
The ideal markup depends on your industry, competition, and overhead costs. Retail goods typically use 50-100% markup, while wholesale is often 10-30%. Use the markup table to compare options and find the sweet spot between competitive pricing and healthy profit.